A BBDO Toronto desenvolveu este anúncio para a Multiple Sclerosis Society of Canada. Com a assinatura "With MS every move is a struggle. Donate to the MS Society of Halton" esta campanha pretende sensibilizar para as dificuldades de movimento do dia a dia de um doente com Esclerose Múltipla.
Sunday, September 28, 2008
Thursday, August 21, 2008
Sem palavras...
Brian Berg recriou a Aldeia Olímpica de Bejing utilizando como "material de construção" 140.000 cartas de jogar. Vale a pena verem!
Wednesday, May 21, 2008
This is Globalization
Recebi por mail e não resisti em publicar...
Question: What is the truest definition of Globalization?
Answer : Princess Diana’s death.
Question: How come?
Answer :
An English princess with
an Egyptian boyfriend
crashes in a French tunnel,
driving a German car
with a Dutch engine,
driven by a Belgian
who was drunk
on Scottish whisky,
(check the bottle before you change the spelling), followed closely by
Italian Paparazzi, on Japanese motorcycles; treated by an American doctor,
using Brazilian medicines.
This is sent to you by a Canadian,
using Bill Gates’s technology,
and you’re probably reading this on your computer, that uses Taiwanese
chips, and a Korean monitor, assembled by Bangladeshi workers in a Singapore
plant, transported by Indian lorry-drivers, hijacked by Indonesians,
unloaded by Sicilian longshoremen, and trucked to you by Mexican
illegals…..
That, my friends, is Globalization!
Obrigado João pela dica!!
Question: What is the truest definition of Globalization?
Answer : Princess Diana’s death.
Question: How come?
Answer :
An English princess with
an Egyptian boyfriend
crashes in a French tunnel,
driving a German car
with a Dutch engine,
driven by a Belgian
who was drunk
on Scottish whisky,
(check the bottle before you change the spelling), followed closely by
Italian Paparazzi, on Japanese motorcycles; treated by an American doctor,
using Brazilian medicines.
This is sent to you by a Canadian,
using Bill Gates’s technology,
and you’re probably reading this on your computer, that uses Taiwanese
chips, and a Korean monitor, assembled by Bangladeshi workers in a Singapore
plant, transported by Indian lorry-drivers, hijacked by Indonesians,
unloaded by Sicilian longshoremen, and trucked to you by Mexican
illegals…..
That, my friends, is Globalization!
Obrigado João pela dica!!
Tuesday, May 20, 2008
Friday, May 09, 2008
PUNKS NOT DEAD
Até que enfim alguém se lembrou de traduzir este "pequeno Tesouro" - Punk Marketing de Richard Laermer e Mark Simmons.
Já o li duas vezes e acreditem... vale a pena!!! Aqui fica um cheirinho:
"A multinacional Converse Shoes teve uma ideia genial para vender os velhinhos ténis All-Star. Desafiou os consumidores a produzirem pequenos filmes que celebrassem o espírito da marca. Os filmes premiados foram transmitidos na televisão e cada vencedor ganhou 10.000 dólares. A Converse ganhou muito mais: teve um aumento de vendas de 12 por cento.
Como os novos consumidores exigem uma nova abordagem, Richard Laermer (o mega guru das Relações Públicas nos EUA) e o britânico Mark Simmons (director da agência de publicidade mais premiada do planeta) começaram a revolução. Escreveram um manifesto, este Punk Marketing, onde incluem todas as técnicas, novas ou renovadas, que realmente vendem: criar escassez, contar histórias, estabelecer elos emocionais, chocar, chocar, chocar."
Como os novos consumidores exigem uma nova abordagem, Richard Laermer (o mega guru das Relações Públicas nos EUA) e o britânico Mark Simmons (director da agência de publicidade mais premiada do planeta) começaram a revolução. Escreveram um manifesto, este Punk Marketing, onde incluem todas as técnicas, novas ou renovadas, que realmente vendem: criar escassez, contar histórias, estabelecer elos emocionais, chocar, chocar, chocar."
Site dos autores: http://www.punkmarketing.com/
Sunday, January 20, 2008
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